Coke Studio &MTV

Catch Some Fabulous Songs from Coke Studio India @Mtv !

Origin of Coke Studio

The need to express and that too in a distinct manner gave birth to music. From nomadic culture to civilized society, humankind has come very far but its roots still remain in those musical notes which came before any language. The musical culture has been carried forward in a very seamless manner; it has become a part of the celebrations, the mourning, the smiles, the tears and everything that the human life represents. Coke Studio celebrates the music instilled in the hearts of millions of people.

Coke Studio is a step by Coca-Cola to create a platform where the musical sensibilities of renowned as well as upcoming and less mainstream musicians from various genres come together to create magic. It amalgamates a musical fusion of exciting elements and diverse influences, ranging from traditional eastern, modern western and regionally inspired music. The magic of live recordings and performances comes to life at Coke Studio, here differences are forgotten, boundaries vanish and the air of music blows mildly, carrying the melodies of an era long gone as well as the time yet to come. 2010 ©The Coca-Cola Company.

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